Proving The Brand Development Agency's Story

Client: Creative Brand Communications Inc. (CBC)

Business Challenge
With their entire re-launch initiative as a means to quadruple next year's sales only weeks away and a bold tagline like "prove the story," it was imperative that the Portland-based, experiential brand development agency defiantly reaffirm its vision with an updated, attention grabbing, online presence.

Understanding how important their online presence is to the success of their business and its sales efforts, the company needed to take its own philosophical medicine and lead its primary clientele of financial service companies by an example of their own branding.

CBC had partnered with Empire on a number of client projects. For help in showcasing how they prove their own story online, teaming up with Empire was a no-brainer.

Empire Strategy
Aid CBC's sales and marketing initiatives. To do that Empire would need to create an attractively designed Website that not only paved the way for a company with a refreshed identity, but one that differentiated itself from its competition, communicated its capabilities effectively, and functioned to meet its key business objectives.

Empire would be crafting a Website that capitalized on a concept based on the company's philosophy and capabilities. Information design, navigation and functionality would play an important role in achieving that goal. The site was going to be so intriguing that it garnered the attention of the client's target audience as well as the ear of the media.

"More than ever, our new Website allows us to clearly tell our story, which in turn will also help the most forward-thinking companies tell theirs." Jeff Stephens, CEO/Brand Director, Creative Brand Communications

Empire Solutions
From the beginning, it was clear that Macromedia Flash would be the perfect tool to get the word out in a clear and concise, but also interactive and engaging, manner. Here's how the story unfolds.

Upon entry of the CBC Website, users are welcomed by three large photo images that gently float onto the screen like loose pages which ultimately stack atop one another to give the impression of toggling and navigating between them. The role of the three photos is to act as the canvas for "showing, not telling" CBC's capabilities. With small, animated "hot spots" strategically placed within each photo, the spots communicate the touch points CBC advocates its clients pay attention to. Empire gladly flexed its Website development muscles to turn this concept into a reality.

The end product is a beautiful, intelligently designed Website that will aid the company in its future sales and marketing efforts.

In a whirlwind, Empire provided exactly what CBC was looking for from their Web and Internet technology partner. The Creative Brand Communications Website (www.creative-brand.com) is a great example of what happens when two dedicated and creative teams collaborate to accomplish important business objectives.