Empire Group is proud to announce the launch of the new IRIS Media website.

Empire Group is proud to announce the launch of IRIS Media’s new website (www.lookiris.com). The launch of the website is the next step in IRIS Media’s brand building initiative and establishing a foundation for long-term education initiatives including research studies and eLearning.

“We needed to create a website that would communicate to educators, administrators, and individuals, who research products online before making a commitment to buy. So we identified the need to cultivate a positive user experience that was informative, interactive, and reaffirmed the brand promise of excellence.” Commented Jonathon Hensley, President of Empire Group. “The redesigned Lookiris.com site achieves this by highlighting key products, services and providing streamlined navigation and information. The Lookiris.com site additionally combines customer interaction through the use of flash video with consumer education, which contributes to the redesigned site’s effectiveness.”

Empire Group provided a combination of strategic planning, consulting and development within the areas of brand packaging, business process development, web design, site layout, user experience and site development. The website is driven by Empire Group’s Content Management and E-Commerce System, and takes advantage of the latest advances in DHTML, JavaScript and Flash in order to create an enjoyable shopping experience.