Empire Group is proud to announce the launch of the new Castor & Pollux Pet Works website

Castor & Pollux Pet Works (www.castorpolluxpet.com) is a manufacturer of innovative premium pet products ranging from organic pet food to all natural pet supplies and accessories. The company made a decision that it was time to overhaul their previous website and re-build it, from the ground up. Working with their long-time friends at Koopman Ostbo, specialists in marketing and brand communications, their choice was clear—Team Empire!

Empire Group and Koopman Ostbo worked together with Castor & Pollux Pet Works to understand their vision, their brand, their products, their story, and their customer promise. After creating a plan for the website and developing key features around their vision, each team went to work.

The result is a website experience that clearly communicates Castor & Pollux Pet Works quality and provides a friendly shopping experience that gets “two paws up”!

The website is driven by Empire Group’s content management system which provides a foundation for limitless possibilities. This system allows Castor & Pollux’ staff to seamlessly manage the website content and ecommerce store. Empire Group used the latest advances in DHTML, JavaScript, and Flash to provide a rich and inviting visitor experience.