Big ideas, down-to-earth solutions.
The sky's the limit when you apply technology to business. But before we can propose practical solutions, we first get to know your unique business—where you are now and where you'd like to go. Because even the loftiest of goals are founded on solid planning.
With a solid plan we develop a remarkable experience that delights your customer's, drives results, and extends your brand. And we do it every day as part of your team. So, how can we help you today?
Strategy
Our strategic services play an integral role helping you achieve your business initiatives. Applying years of industry expertise gained from serving a wide range of customers and industry leaders, we approach each developmental stage of your project as an opportunity for our team to connect to each of your goals and achieve results.
Our Expertise:- › Online Initiatives Strategy
- › Competitive Analysis
- › Workflow Analysis & Automation
- › Customer Driven Response Strategy
- › Information Architecture
- › Business/System Specifications
Experience Design
What is your brand promise? Do you and your customers share the same perspective of what that promise is and what it means? What motivates your customers? These are just a couple of the questions we ask when looking at what criteria is right for you and understanding how we can deliver a remarkable experience to your customers. Whether we put our creativity to work—or partner with your design team—together, we'll create an experience that connects with your customers.
Our Expertise:- › Creative Design
- › User Experience Analysis
- › Rich Media Content Creation
- › User/Market Segmentation
Web Development
Remarkable experiences are personal, connecting with your audience and their needs. Your customers experience is a reflection of the way you do what you do, the way you do it better than anyone else, and how you stand out from the competition.
Here are some examples: how your site presents an idea, how it responds to a mouse over or a click, how it maintains consistency, how it captures and holds attention, and how it guides your customer through a process. Remarkable experiences balance content, usability and functionality and therefore becomes more than the sum of its parts.
Our Expertise:
- › Corporate Sites
- › Product Sites
- › Non-Branded Sites
- › Mini-Promotional Sites
- › Extranets/Intranets
- › Custom Web Applications
- › Systems Integration
- › Rich Media
- › E-commerce
- › Content Management
- › Web Hosting
Technologies:
| ColdFusion | ASP.NET | PHP |
| Adobe Flash | HTML | XML |
| Java & JavaScript | MS SQL | MySQL |
eMarketing
Web sites, product launches and key online promotions require the support of an integrated Internet marketing strategy to generate awareness and engagement. Empire Group supports the acquisition, conversion and retention of customers, as well as their subsequent transformation into loyal brand enthusiasts, by working to help you maximize your marketing efforts.
Our Expertise:- › Search Engine Optimization (SEO)
- › Online Media Campaigns
- › Social Media Marketing
- › Email Marketing
Measurement & Analytics
From initial implementation and adoption across your organization, to continually enhancing your performance results, we are here to help you get the most of your online business.
The more you understand the behavior and motivations of your visitors, the better chance you have of retaining them over time, converting new leads to loyal customers, and driving bottom line results. Using Key Performance Indicators (KPI’s) based on your business goals we can continue to help you build profitable, long-lasting relationships with your web site visitors.
Our Expertise:- › Site Performance
- › ROI Assessment
- › Campaign Tracking
- › Segmentation
- › Database Analysis
